Product Engineer. Author of Ship Confidently.
I turn ambiguous product problems into shipped, measured outcomes. Co-founder and CTO of Lira, previously Square.
I turn ambiguous product problems into shipped, measured outcomes. Co-founder and CTO of Lira, previously Square.
Honest lessons from ten years of building products, the wins and the misses both. It's packed with real experiences, so you can decide what works for you.
Partly because I love sharpening this craft. Mostly so others can start further ahead instead of learning it all the hard way.
It's aimed at B2B SaaS teams, but the method isn't picky. If you're building a product and want to get there faster and with better odds, it's for you.
The ones I keep coming back to and recommend people most often.
How to talk to customers so they tell you the truth instead of being nice.
The step-by-step version of pressure-testing an idea before you build it.
Five days from a fuzzy problem to a prototype real customers have tried.
Fixed time, variable scope — the clearest argument for betting in weeks.
The unglamorous half of building a company, from someone who lived it.
What to do when the stakes are high and the conversation is going badly.
Why some ideas lodge in people's heads and others slide straight off.
One small problem, refactored over and over, until good design is obvious.